Quotessence
Home / Quotes / Quote by Donald A. Norman

Quote by Donald A. Norman

“Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.”

Quote by Donald A. Norman

Create image

Author

Donald A. Norman
Donald A. Norman

Donald A. Norman, born on December 25, 1935, is a renowned author. His work primarily focuses on human factors engineering, design psychology, and user experience. more

You May Also Like

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.”

ThinkingFirstsHelpingTogetherStageProductsReflectionIntentionFinalsIslandsWorking TogetherInitialsIntegratedMaintenanceUsageSystems Thinking
Author:Donald A. Norman
Create image

“If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.”

IfsThinkingMeanMadeRealWholeValuesProductsOffersOwnersComponentsTotalityGreat ExperiencesReal Value
Author:Donald A. Norman
Create image

“I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.”

ThinkingShouldTogetherGoalForgetCompanySuccessfulGroupsDisciplineMissionsDividesUsersUser ExperienceSuccessful Company
Author:Donald A. Norman
Create image

“User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.”

IfsFirstsMatterWholeRealityMemoriesWonderfulExampleProductsExcuseOpeningUsersPackagesOur MemoriesTotalityGood ExamplesUser Experience
Author:Donald A. Norman
Create image

“Emotionally, I have no picture-book illustrated with memories of my first five years, but externally, I have impressions that possess a haunting vividness comparable only to the texture of dreams, when dreams are tumultuously alive.”

YearsFirstsBookDreamMemoriesFiveAliveImpressionFive YearsHauntingTexturePicture BooksVividness
Book:Delphi Works of E. F. Benson with the Complete Mapp and Lucia Novels (Illustrated)
Create image

“The porter spends his days in the Library keeping strict vigil over this catacomb of books, passing along between the shelves and yet never paying heed to the almost audible susurrus of desire- the desire every book has to be taken down and read, to live, to come into being in somebody's mind. He even hands the volumes over the counter, seeks them out in their proper places or returns them there without once realising that a Book is a Person and not a Thing.”

MindPersonsBookHandsDesireTakenReturnDown AndLibraryPassingPassingsRealisingVolumeStrictShelvesHeed
Book:The Journal of a Disappointed Man
Create image