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Quote by Donald A. Norman

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Donald A. Norman
Donald A. Norman

Donald A. Norman, born on December 25, 1935, is a renowned author. His work primarily focuses on human factors engineering, design psychology, and user experience. more

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“User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.”

IfsFirstsMatterWholeRealityMemoriesWonderfulExampleProductsExcuseOpeningUsersPackagesOur MemoriesTotalityGood ExamplesUser Experience
Author:Donald A. Norman
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“Emotionally, I have no picture-book illustrated with memories of my first five years, but externally, I have impressions that possess a haunting vividness comparable only to the texture of dreams, when dreams are tumultuously alive.”

YearsFirstsBookDreamMemoriesFiveAliveImpressionFive YearsHauntingTexturePicture BooksVividness
Book:Delphi Works of E. F. Benson with the Complete Mapp and Lucia Novels (Illustrated)
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“The porter spends his days in the Library keeping strict vigil over this catacomb of books, passing along between the shelves and yet never paying heed to the almost audible susurrus of desire- the desire every book has to be taken down and read, to live, to come into being in somebody's mind. He even hands the volumes over the counter, seeks them out in their proper places or returns them there without once realising that a Book is a Person and not a Thing.”

MindPersonsBookHandsDesireTakenReturnDown AndLibraryPassingPassingsRealisingVolumeStrictShelvesHeed
Book:The Journal of a Disappointed Man
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