Quotessence
Home / Quotes / Quote by Edward Bernays

Quote by Edward Bernays

“In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.”

Quote by Edward Bernays

Author

Edward Bernays
Edward Bernays

Edward Bernays, known as the father of public relations, was a public relations consultant who passed away on March 9, 1995, at the age of 103. Born on November 22, 1891, Bernays had a profound impact on the field of public relations, pioneering the application of psychological principles to commercial and governmental communication. more

You May Also Like

“The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.”

“One can get a proper insight into the practice of flying only by actual flying experiments. . . . The manner in which we have to meet the irregularities of the wind, when soaring in the air, can only be learnt by being in the air itself. . . . The only way which leads us to a quick development in human flight is a systematic and energetic practice in actual flying experiments.”

“Hereafter, if you should observe an occasion to give your officers and friends a little more praise than is their due, and confess more fault than you can justly be charged with, you will only become the sooner for it, a great captain.”