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Quote by Jacques Ellul

“Propaganda's content increasingly resembles information. It has even clearly been proved that a violent, excessive, shock-provoking propaganda texts leads ultimately to less conviction and participation. The listeners critical powers decrease if the propaganda message is more rational and less violent.”

Quote by Jacques Ellul

Author

Jacques Ellul (January 6, 1912 - May 19, 1994) was a prominent French philosopher known for his work in the fields of technological philosophy, sociology, and Christian theology. His research focused on the profound reflections on the impact of technology and society on modern life. more

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“Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.”

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