Home / Quotes / Quote by Thomas G. Stemberg

Quote by Thomas G. Stemberg

“Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.”

Author

Thomas G. Stemberg was an American entrepreneur and venture capitalist who co-founded Staples, Inc., the office supply retail giant. Born on January 18, 1949, in New York, he served as CEO of Staples from 1986 to 1997, transforming a small startup into one of America's largest retail chains. After leaving Staples, he became a prominent venture capitalist, investing in numerous technology startups. Stemberg passed away on October 23, 2015, at age 66, leaving a lasting legacy in both retail innovation and venture capital. more

“One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.”

People School Used Marketing Educational Customers Pounds Professors Fists Rant Rave Business School Retailing

Author:Thomas G. Stemberg

“As far as the customer is concerned, the interface is the product.”

Design Products Concerned Experience Educational Customers Interfaces User Experience Usability Product Design Best Design

Book:The Humane Interface: New Directions for Designing Interactive Systems

Source: The Humane Interface: New Directions for Designing Interactive Systems

“In the South, we tell stories. We tell stories if you're in a sales position, if you're in a retail position, you lure your customer by telling a story. You just do.”

Ifs Stories Position South Educational Customers Lure Retail Motivational Sales Greatest Sales Retail Sales

Author:Tate Taylor

“I am not pushy. You want it, you buy it. Most people hit the customer over the head. But if you're too self-important, it's kind of repellent.”

People Ifs Want Kind Important Self Educational Customers Pushy