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Quote by David Ogilvy

“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.”

Quote by David Ogilvy

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.”

Has Beens Found Results Economy Fields Taught Products Tests Bitter Advertising Occasions Consumers Inferiors Rare Occasion Bitter Experience

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”

Should Today Business Design Television Products Advertising Criticize Committees Messy Advertisements

Book:Confessions of an advertising man

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“I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.”

Feels Years Country Evil Economy Industry Edges Starvation Tourists Living On Tourism Advertisements Puerto Rico Rico Living On The Edge

Author:David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

People Body Business Five Written Design Dollars Average Advertising Copies Cents Eighty Headlines Adverts Great Advertising Advertising And Marketing Online Advertising

Author:David Ogilvy

“No, I regret nothing, all I regret is having been born, dying is such a long tiresome business I always found.”

Long Found Born Dying Regret I Regret Tiresome Regret Nothing

Book:The Complete Short Prose, 1929-1989

Source: The Complete Short Prose, 1929-1989

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”

Ifs Wells Important Leadership Business Products Tests Advertising Consumers Vocabulary Marketplace Important Words

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.”

Men Needs Genius Lays Golden Advertising Agency Exception Eggs Disagreeable Advertising Agencies Golden Eggs

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”

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Author:David Ogilvy

“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”

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Author:David Ogilvy

“It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.”

Men Eye Accepting Economy Dinner Strikes Magazines Manners His Eyes Inviting Advertisements Accept Me Bad Manners

Book:Confessions of an advertising man

Source: Confessions of an advertising man