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Susan C. Young

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“Professional Networking “The first week I lived in Madison, WI, I sought a local chapter meeting for ATD (Association for Training Development). Having belonged to the same organization in Florida, I knew it would be a comfortable way to meet new people and make new friends. Knowing we would have a lot in common, I entered the room of strangers feeling confident and hopeful. As everyone took turns introducing themselves, it was easy to see our common denominators. I briefly mentioned that I was new to the area, was a professional speaker, and a member of the National Speakers Association. Within minutes of mentioning NSA, a fellow participant approached me, shared that she was a member too, and our lively conversation began. The positive first impression we made on each was so powerful and captivating that we continued our conversations for months to come. Now, two years later, Tina and I are the best of friends and I have every confidence we will be for life. You never know when an amazing person will walk into your life when you seek common bonds and camaraderie.”

“Strategic Commonality “Social media has capitalized on helping people find others who share their similar interests, shared experiences, and common passions. With social media, we are easily able to target potential customers who would be ideal for our business pursuits and professional development.”

“I used to think Romeo and Juliet was the greatest love story ever written. But now that I’m middle-aged, I know better. Oh, Romeo certainly thinks he loves his Juliet. Driven by hormones, he unquestionably lusts for her. But if he loves her, it’s a shallow love. You want proof?” Cagney didn’t wait for Dr. Victor to say yay or nay. “Soon after meeting her for the first time, he realizes he forgot to ask her for her name. Can true love be founded upon such shallow acquaintance? I don’t think so. And at the end, when he thinks she’s dead, he finds no comfort in living out the remainder of his life within the paradigm of his love, at least keeping alive the memory of what they had briefly shared, even if it was no more than illusion, or more accurately, hormonal. “Those of us watching events unfold from the darkness know she merely lies in slumber. But does he seek the reason for her life-like appearance? No. Instead he accuses Death of amorousness, convinced that the ‘lean abhorred monster’ endeavors to keep Juliet in her present state, her cheeks flushed, so that she might cater to his own dissolute desires. But does Romeo hold her in his arms one last time and feel the warmth of her blood still coursing through her veins? Does he pinch her to see if she might awaken? Hold a mirror to her nose to see if her breath fogs it? Once, twice, three times a ‘no.’” Cagney sighed, listened to the leather creak as he shifted his weight in his chair. “No,” he repeated. “His alleged love is so superficial and selfish that he seeks to escape the pain of loss by taking his own life. That’s not love, but obsessive infatuation. Had they wed—Juliet bearing many children, bonding, growing together, the masks of the star-struck teens they once were long ago cast away, basking in the comforting campfire of a love born of a lifetime together, not devoured by the raging forest fire of youth that consumes everything and leaves behind nothing—and she died of natural causes, would Romeo have been so moved to take his own life, or would he have grieved properly, for her loss and not just his own?”

“Instant Access “When my twins were born, I moved abruptly from being a professional career woman to a full-time, stay-at-home mom. The role shift opened a new door of commonality which surprised and delighted me. I was instantly welcomed into a special “Motherhood Club,” where before I never would have related. It felt as if I was suddenly bonded with mothers worldwide. It's important to remember—nothing stays the same, nor do we.”

“We all have an innate desire to feel important, be special, and feel appreciated. Considering the universal drive to have those needs met, it is one of your best ways to move past making a positive first impression and turn it into a lasting one”.”

“This insightful quote I once heard stays with me: “Tell me what gives you your sense of importance and I will tell you what you are. That is the most important thing about you. That is what determines your character.” Some people get their sense of importance through their charitable works and community service. Some get it through the diplomas on their walls and the letters behind their names, while others may get their sense of importance from the cars they drive, the balance in their bank accounts, or the size of their homes. Different strokes for different folks. Regardless of what their motivators may be, notice what a person’s hot button is and you will have the key to nurturing your new relationship in a positive way.”

“The Gift that Keeps on Giving I once had a lovely real estate client named Jane who was an elderly lady living alone. Her sons lived far away in the Pacific Northwest and she rarely saw them. I became her Realtor when she decided she needed to down-size from her larger home and buy a smaller one. Throughout this transition, we would talk, laugh, share, and bond. After we successfully completed her transactions and got her comfortably situated in her new home, I stayed in touch to nurture our friendship. Over a year later, I got a call from her son in Seattle who was calling to inform me that his mother had passed away. And at the reading of her will it was revealed she had requested that when it the time came to sell the property in her estate, they were to call Susan Young. By making her feel special and important, I earned not only her friendship, but her loyalty and continued business.”

“Mary Kay Ash, the founder of the Mary Kay Cosmetic empire, taught her teams that most people have a sign hanging around their necks that says, “Make me feel special.” Answer that need in others through nurturing words, deeds, and actions, and you will be amazed by the ease with which people respond to you. What can you do to make other people feel special?”

“Every time a new client hires me for a keynote, workshop, or coaching session, the first questions I ask them are, “What are the 3 top challenges your organization is dealing with? What are your goals? What problems would you like for me to help solve?” Using their own answers, I am able to design a program that is customized specifically around their needs. It takes the focus off of Susan and centers my complete attention toward making them feel important.”