Home / Quotes / Quote by Martin Lindstrom

Quote by Martin Lindstrom

“Placing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come from? One story has it that two bartenders in California were curious how fast a ritual could spread. Astonishingly fast, they discovered.”

Quote by Martin Lindstrom

Author

Martin Lindstrom

Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

You May Also Like

“We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.”

World Difficult Influence Increase Affected Signals Offline

Author:Martin Lindstrom

“Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.”

Ifs Way Two Able Marketing Senses Appeals Online Right Way Sensory Online Marketing Offline

Author:Martin Lindstrom

“The reality is that a brand can no longer afford to be "friends with everyone."”

Author:Martin Lindstrom

“Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.”

Powerful Comfortable Brands Upset

Author:Martin Lindstrom

“Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.”

Want Reason Simple Opinion Struggle Brands Associates Opinionated

Author:Martin Lindstrom

“The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.”

Feels Facts Home Bigs Able Desire Behinds Havens Emotional Personality Balance Invisible Insane Data Consumers Visible Hitting Clue Dna Insignificant Accuracy Visiting Overweight Imbalance

Author:Martin Lindstrom

“I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.”

World Turns Water Realizing Creative Changed Down And Population Contact Dimensions

Author:Martin Lindstrom

“We're all obsessed with our smartphones and thus really don't see anything around us.”

Obsessed Smartphones

Author:Martin Lindstrom

“Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.”

Thinking Firsts Looks Lost Waiting Ability Late Bored Loser Smartphones

Author:Martin Lindstrom

“We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.”

World Facts Creativity Foundation Disappear Bored Boredom Our World Assets

Author:Martin Lindstrom