“Changing people's habits is very expensive”
Quote by Claude C. Hopkins
Work
Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
This book delves into the origins of advertising strategies, offering a historical perspective on the evolution of marketing techniques through the lens of a seminal figure in the field of copywriting. more
Author
Claude C. Hopkins
Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more
You May Also Like
Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
“One may gain attention by wearing a fools cap. But he would ruin his selling prospects”
Source: Scientific Advertising Origins
“A man coined to superlative must expect that his every statement will be taken with some caution”