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Quote by Peter Thiel

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Zero to One: Notes on Startups, or How to Build the Future

This book explores the principles and strategies for creating successful startups and shaping the future of business and technology. more

Author

Peter Thiel
Peter Thiel

Peter Thiel is a prominent entrepreneur and venture capitalist, co-founder of PayPal, and a key figure in the tech industry. He is known for his early investment in Facebook and his role in shaping the modern venture capital landscape. more

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“We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.”