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Quote by Anita Roddick

“Never feel too small or powerless to make a difference.”

Quote by Anita Roddick

Book:Take it personally: how to make conscious choices to change the world

Work

Take it personally: how to make conscious choices to change the world

'Take it personally: how to make conscious choices to change the world' delves into the idea that personal actions can have a profound effect on society and the environment. The book provides readers with tools and guidance to make informed choices that align with their values and contribute to broader societal change. more

Author

Anita Roddick, an entrepreneur, was born on October 23, 1942, and passed away on September 10, 2007. She was a British businesswoman known for founding the Body Shop brand, which is renowned for its use of natural ingredients and environmental ethos. more

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“I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.”

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“business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.”

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Book:Take it personally: how to make conscious choices to change the world

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“If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.”

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Book:Take it personally: how to make conscious choices to change the world

Source: Take it personally: how to make conscious choices to change the world

“If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.”

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Book:Take it personally: how to make conscious choices to change the world

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“If you pretend that business is beyond morality, that's the kind of morality you get.”

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Book:Take it personally: how to make conscious choices to change the world

Source: Take it personally: how to make conscious choices to change the world

“if companies are in business solely to make money, no consumer can fully trust what they do or say.”

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Author:Anita Roddick

“I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.”

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Author:Anita Roddick

“I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.”

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“Why should how I act in my workplace be any different from how I interact with my family at home? It's making sure the company runs on feminine principles where the major ethic is care.”

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Author:Anita Roddick

“I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.”

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Book:Body and soul: profits with principles, the amazing success story of Anita Roddick & the Body Shop

Source: Body and soul: profits with principles, the amazing success story of Anita Roddick & the Body Shop