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Quote by Maurice Levy

“I have always been obsessed by the company and making sure that the company is the most contemporary, the most modern of all the players, and delivering the most accurate service for our client.”

Quote by Maurice Levy

Author

Maurice Levy, born on February 18, 1942, is an outstanding businessman. He has over four decades of experience in the advertising and media industry and once served as the CEO of one of the world's largest advertising companies. Levy is renowned for his profound understanding of the advertising industry and innovative thinking. more

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“Legacy doesn't mean a lot because once you have left, even if you are one of the biggest individual shareholders it only means [a small amount of influence]. But it's something I'm very pleased about.”

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Author:Maurice Levy

“Here's an idea: How about just 'Americans?' That has a nice ring to it, if you ask me. Placing undue emphasis on our 'separateness' is a step backward. Bring back the melting pot.”

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“If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.”

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Author:Maurice Levy

“I understand that people can start to say stop it, let me have a break and look at my emails without having an ad pop up.”

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Author:Maurice Levy

“There are a lot of robots who can open clicks. And they can click instead of human beings and this is damaging the confidence and the trust that the client has on programmatic.”

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“Sometimes you believe that you are targeting a 25-35-year-old young woman and you see that there is a crowd of 78-year-old people who are coming to buy some underwear, so it's not exactly the same kind of underwear that you have to sell.”

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“Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.”

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“I started as a tap dancer in Durban, which is on the coast. That was an important part of growing up, turning on the radio in the morning and hearing Zulu singing or the news in Zulu.”

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“I grew up as a dancer. I did tap, classical ballet, all of that. I did Indian dancing, or Bharata Natyam, classic temple dancing from Madras, originally. My mother always had the great idea that I should learn it.”

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“It was very interesting growing up in South Africa then. It was extraordinary. It was multiculturalism before it became an issue.”

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