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Quote by Scott Berkun

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Mindfire: Big Ideas for Curious Minds

This book is a compilation of essays that delve into a wide range of topics, offering readers a diverse array of ideas and perspectives to stimulate their intellectual growth. more

Author

Scott Berkun
Scott Berkun

Scott Berkun is a renowned author known for his works on project management, innovation, and leadership. His writings delve into the challenges and opportunities of the tech industry, providing valuable insights and guidance to readers. more

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“Service standards keep rising. As competitors render better and better service, customers become more demanding. Their expectations grow. When every company's service is shoddy, doing a few things well can earn you a reputation as the customer's savior. But when a competitor emerges from the pack as a service leader, you have to do a lot of things right. Suddenly achieving service leadership costs more and takes longer. It may even be impossible if the competition has too much of a head start. The longer you wait, the harder it is to produce outstanding service.”

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