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Quote by Peter Fader

“Charging everyone the same thing and treating everyone the same way, as retailers do today, is 'Six Sigma' thinking which is great for producing widgets on a production line, but it makes no sense in a world where customers are inherently different.”

Quote by Peter Fader

Author

Peter Fader is a renowned marketing professor specializing in consumer behavior and data analysis. His research focuses on consumer loyalty, market segmentation, and predictive models. more

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