“Don't, to gain general and useless attention, sacrifice the attention that you want”
Quote by Claude C. Hopkins
Work
Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
This book delves into the origins of advertising strategies, offering a historical perspective on the evolution of marketing techniques through the lens of a seminal figure in the field of copywriting. more
Author
Claude C. Hopkins
Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more
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“Platitudes and generalities roll off the human understanding like water from a duck.”
“The weight of an argument may often be multiplied by making it specific”
Source: Scientific Advertising Origins
“If a claim is worth making, make it in the most impressive way.”
“Impressive claims are made far more impressive by making them exact”
Source: Scientific Advertising
Source: Scientific Advertising Origins
“Advertising is much like war, minus the venom”
Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
Source: Scientific Advertising
Source: Scientific Advertising Origins
“Don't think of people in the mass. That gives you a blurred view.”