“The weight of an argument may often be multiplied by making it specific”
Quote by Claude C. Hopkins
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Scientific Advertising Origins
This book delves into the origins of scientific advertising, examining its evolution and the key figures who contributed to its development. It provides insights into the methods and strategies that laid the groundwork for modern advertising techniques. more
Author
Claude C. Hopkins
Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more
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“If a claim is worth making, make it in the most impressive way.”
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“Don't think of people in the mass. That gives you a blurred view.”
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