“People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted”
Quote by Claude C. Hopkins
Work
Scientific Advertising
This book delves into the principles of effective advertising, offering insights on how to create compelling advertisements that resonate with audiences. more
Author
Claude C. Hopkins
Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more
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