“User-centered design means working with your users all throughout the project.” Quote by Donald A. Norman
“To me, error analysis is the sweet spot for improvement.” SweetErrorsImprovementSpotsAnalysisNew Home Author:Donald A. Norman
“When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.” TroubleDoorsModernIndustryComputerBlameFaultsDesignerArbitraryElectronics Author:Donald A. Norman
“If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.” PeopleIfsThinkingProductsRight ThingDesignerBuyingUsualDoing The Right Thing Author:Donald A. Norman
“Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.” DesignCommunicationAppearanceDesignerDevicesUsersGood Design Author:Donald A. Norman
“When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.” SimpleDoorsDevicesInstructionOne WordManuals Author:Donald A. Norman
“Knowing how people will use something is essential” PeopleUseKnowingEssentialsAquariums Author:Donald A. Norman
“It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format” EasyPerfectCasesInformationDesignAvailableFormat Author:Donald A. Norman
“I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function” BelieveI BelieveFunctionSimplicitySizeCompromiseExcellentApplesRequirementsEleganceBatteriesShuffle Author:Donald A. Norman
“AS for all those mistakes I make - they are on purpose - to teach you how to deal with them” PurposeDealsMistakeTeach Author:Donald A. Norman