“The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.”
Quote by Marshall McLuhan
Work
The medium is the massage: an inventory of effects
A seminal text that examines how various forms of media shape human perception and communication, analyzing the effects of technology and media on society. more
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
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