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Quote by Richie Norton

“The art of scaling: The art of scaling is subtraction, not addition. The art of scaling is alignment through amplified purpose. The art of scaling is when your idea works even when you’re not there to push it. The art of scaling removes everything slowing you down.”

Quote by Richie Norton

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“Plenty of people think merely having a unique product will automatically make people perceive it as unique . They won’t unless the seller toots its horn all over town about it !”

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“There is so much confusion about branding even at top levels of The Fortune 500 it makes one wonder how they got successful in the first place ! Brace yourself ! Here is the shortest scientific statement on branding you ‘ll ever hear ! It appears simplistic – I assure you it is anything but . If you really understand it & internalize it – you ll be like an Avenger – a superhero in a herd of weaklings Here it goes ! A successful brand is one that is perceived to be USEFUL & UNIQUE”

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“Perhaps a physicist would know at once why this whole idea was absurd. But then, perhaps a physicist would be so locked into the consensus of his scientific community that it would be harder for him to accept an idea that transformed the meaning of everything he knew. Even if it were true.”

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