Quotessence
Home / Quotes / Quote by Chris DeWolfe

Quote by Chris DeWolfe

“The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.”

Quote by Chris DeWolfe

Author

Chris DeWolfe
Chris DeWolfe

Chris DeWolfe is a prominent entrepreneur known for his innovation and leadership in the internet and media industries. Born in 1966, he is best known as one of the co-founders of MySpace, which became the largest social networking site globally at its peak. Under his guidance, MySpace became a significant part of internet culture, and his success has earned him widespread recognition in the industry. more

You May Also Like

“As you start building the product, don't assume that you know all the answers. Listen to the community and adapt. We had a lot of our own ideas about how the service would evolve. Coming from PayPal and eBay, we saw YouTube as a powerful way to add video to auctions, but we didn't see anyone using our product that way, so we didn't add features to support it.”

“The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.”

“...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"”