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Quote by Yvon Chouinard

“Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.”

Quote by Yvon Chouinard

Book:Let My People Go Surfing: The Education of a Reluctant Businessman

Work

Let My People Go Surfing: The Education of a Reluctant Businessman

This book offers a personal account of the author's journey from a surfing enthusiast to a successful businessman in the surf industry. It explores the challenges and triumphs of balancing a passion for surfing with the demands of running a business. more

Author

Yvon Chouinard is a celebrated rock climber and entrepreneur, co-founder of Patagonia, a leading outdoor clothing and gear company known for its sustainable business practices. Born on November 9, 1938, Chouinard's passion for climbing and environmental conservation has guided his career and personal life, making him a prominent figure in the outdoor industry. more

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Source: Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

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“I've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession that doesn't appeal to me. Once I reach 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product like - and why our versatile, multifaceted clothes are the most successful.”

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Author:Yvon Chouinard

“I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.”

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“Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.”

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Source: Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman

Source: Let My People Go Surfing: The Education of a Reluctant Businessman

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Source: Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman

Source: Let My People Go Surfing: The Education of a Reluctant Businessman