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Quote by Stewart Brand

Work

The Clock of the Long Now: Time and Responsibility

This book delves into the idea of a clock designed to run for 10,000 years, symbolizing the importance of considering the long-term consequences of human actions. more

Author

Stewart Brand
Stewart Brand

Stewart Brand, born on December 14, 1938, is an American writer whose work spans across ecology, design, information technology, and futurism. His most famous work is 'The Whole Earth Catalog', a guide to sustainable living and future technology that had a profound impact on the culture of the late 20th century. more

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“Most problems, decisions, and performances are multidimensional, but somehow the results have to be reduced to a few key indicators which are to be institutionally rewarded or penalized... The need to reduce the indicators to a manageable few is based not only on the need to conserve the time (and sanity) of those who assign rewards and penalties, but also to provide those subject to these incentives with some objective indication of what their performance is expected to be and how it will be judged... key indicators can never tell the whole story.”

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