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Quote by Edward de Bono

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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

This book explores the principles of lateral thinking to inspire creative problem-solving and new ideas in various contexts. more

Author

Edward de Bono
Edward de Bono

Edward de Bono is a renowned physician and expert in thinking skills. Born in May 1933, he is known for his contributions to the fields of creative thinking and problem-solving. Dr. de Bono has a deep background in both medicine and psychology, and his work has had a profound impact on the fields of education and business. more

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“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”

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Book:Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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“In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.”

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“An idea that is developed and put into action is more important than an idea that exists only as an idea.”

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Book:Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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