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Quote by Thornton Wilder

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Thornton Wilder
Thornton Wilder

American playwright, renowned for his works 'Our Town' and 'Who's Afraid of Virginia Woolf?'. His works are characterized by deep insight and a unique style, profoundly influencing 20th-century American theater. more

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“We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.”

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Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
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“Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.”

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Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
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“At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public—only the convenient information was made available, no more than 5 percent.”

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Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
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“In 2019, however, there is nothing left from that: the revolution- ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public. Social media’s almightiness has brought about many things, but the main one is transparency. Total transparency everywhere and for everyone. As a result, social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history. Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.”

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Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
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“The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.”

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Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Create image