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Quote by Joe Bastianich

“I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?”

Quote by Joe Bastianich

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Joe Bastianich
Joe Bastianich

Joe Bastianich, born on September 17, 1968, is an Italian-American restaurateur known for his passion for food and exquisite Italian cuisine. more

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“It's one thing to execute dishes on your own time for family and friends, but quite another to perform and be judged in a competition. And that's what cooking in a high profile restaurant is. It's a competition. You're up against every other three-star restaurant in your city, and if you want to stay in business, you'd better deliver.”