“Lakoff's idea is that most of our thought is guided by underlying conceptual mappings between two domains that share some content, that overlap in the sets of their attributes. ... Contrary to the assertions of Lakoff and some of the cognitive metaphor theorists, people can read through to an underlying mapping, but only when the surface metaphor is new to them.”
Quote by Don Paterson
Author
Don Paterson
Don Paterson is a Scottish poet born in 1963. His work is known for its unique style and profound emotional expression, and he is considered one of the most important poets of the contemporary era. more
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