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Quote by Francesco Proto

“…architecture is addressed [by Baudrillard] as a double- edged site of enquiry that acts as both a repository of contemporary theoretical practices as well as empirical applications from where a novel understanding of the discipline might extend.”

Quote by Francesco Proto

Book:Baudrillard for Architects

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Baudrillard for Architects

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Francesco Proto

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“Abstracted into signs, objects can be understood as a self-referential system with no relationship to either the natural materials or colours, or traditional societal structures. A substratum of meanings, objects become a lowest common denominator to which the connotative meanings imposed by advertising are attached.”

Objects Meaning Baudrillard

Book:Baudrillard for Architects

Source: Baudrillard for Architects

“Symbolically meaningful (and symbolically insignificant), glass intensifies all the contradictions at play in contemporary furniture: the inability of people to determine their own condition and destiny (Baudrillard, 2005: 42). By promising proximity, intimacy and transition (while at the same time promoting distance, detachment and immobility), glass reproduces in the microcosm of the domestic ambience the inequalities at work within the macrocosm of contemporary society. The happy ending embedded in its discourse is thus retracted by its ‘see- but- don’t- touch’ aesthetic quality.”

Glass Ambience Baudrillard

Book:Baudrillard for Architects

Source: Baudrillard for Architects

“By addressing the building as an empty signifier (just as the Bauhaus lamp reveals the electrical wiring inside, so the Pompidou exposes its content and function according to a relationship that Baudrillard deems totally arbitrary), the Pompidou Centre is downgraded from architectural icon to hyper- functionalist failure.”

Architecture Baudrillard Pompidou

Book:Baudrillard for Architects

Source: Baudrillard for Architects

“Discussing the system of objects, Baudrillard focuses on the relationship between connotation (external) and denotation (internal) to the system; yet in addressing the Pompidou Centre, both are collapsed into an oversized commodity whose signifier/ signified (aka form/ function) relationship is unstable.”

Meaning Baudrillard Pompidou

Book:Baudrillard for Architects

Source: Baudrillard for Architects

“This is, then, no longer a sequence of mere objects, but a chain of signifiers, in so far as all of these signify one another reciprocally as part of a more complex super-object, drawing the consumer into a series of more complex motivations. (Baudrillard, 1998: 27)”

Consumers Baudrillard Signification

Book:Baudrillard for Architects

Source: Baudrillard for Architects

“More real than reality itself’ is, therefore, Baudrillard’s favourite definition of hyperreality.”

Baudrillard Hyperreality

Book:Baudrillard for Architects

Source: Baudrillard for Architects

“A second way of interpreting Baudrillard’s hyperreality can therefore be found in his critique of the sign where consumer society, in its unstoppable process of deterritorialization, reduces objects to signs and the latter to empty signifiers. Hyperreality can eventually be understood as the pathway leading from a condition where the sign bears some semblance to reality to one where the sign becomes self-referential.”

Baudrillard Hyperreality Self Referential

Book:Baudrillard for Architects

Source: Baudrillard for Architects

“A model whose referential is lost’ is therefore Baudrillard’s definition of an operation primarily meant to deterritorialize culture and knowledge via architecture (Baudrillard, 1994: 54).”

Culture Baudrillard Referents

Book:Baudrillard for Architects

Source: Baudrillard for Architects

“L'art ne meurt pas parce qu'il n'y en a plus ; il meurt parce qu'il y en a trop.”

Art Baudrillard

Author:Jean Baudrillard