Home / Quotes / Quote by Robert Cialdini

Quote by Robert Cialdini

“There is a group of people who know very well where the weapons of automatic influence lie and employ them regularly and expertly to get what they want. They go from social encounter to social encounter requesting others to comply with their wishes; their frequency of success is dazzling.”

Quote by Robert Cialdini

Author

Robert Cialdini

Robert Cialdini is a renowned psychologist and author, known for his pioneering research in the field of persuasion and influence. Born on April 27, 1945, he is a professor of psychology at the University of Arizona and an authority in the field of persuasion. more

You May Also Like

“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.”

Book:Positioning: The Battle for Your Mind

Source: Positioning: The Battle for Your Mind

“If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.”

Ifs Wells Would Be Brain Information Building Keys Brands Filters Marketers Building A Brand

Author:Martin Lindstrom

“Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?”

Want Problem Fronts Messages Marketing Marketers

Book:Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Source: Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.”

Real Use Prove Marketing Real Life Experiments Winner Loser Tactics Facets Guerrillas Battleground

Book:Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Source: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance, and recognize it sincerely.”

People Way Feels Heart Realizing Truth Is Importance Superiors Subtle Sincerely

Book:How to win friends & influence people

Source: How to win friends & influence people

“The quickest and easiest way to screw up your life is to take on too much debt.”

Way Life Is Too Much Debt Screws Screw Ups

Book:The Personal MBA: Master the Art of Business

Source: The Personal MBA: Master the Art of Business

“For artists, scientists, inventors, schoolchildren, and the rest of us, intrinsic motivation-the drive to do something because it is interesting, challenging, and absorbing-is essential for high levels of creativity.”

Artist Motivation Challenges Interesting Levels Creativity Essentials Scientist Inventor Absorbing High Level Intrinsic Motivation

Book:Drive: The Surprising Truth About What Motivates Us

Source: Drive: The Surprising Truth About What Motivates Us

“After nearly 6,000 years of evidence on the subject, one thing stands clear: the people who end up as leaders in any organization, large or small, are often the craziest guys around.”

People Years Ends Guy Leader Clear One Thing Subjects Evidence Organization Craziest

Book:Crazy Bosses: Fully Revised and Updated

Source: Crazy Bosses: Fully Revised and Updated

“Customers are wrestling with mission-critical decisions, evaluating solutions that all sound the same, and struggling to achieve the value they expect, when experience has shown them that far too many solutions come packaged with a high degree of risk and a low probability of success.”

Values Sound Decision Struggle Risk Achieve Degrees Solutions Lows Missions Critical Customers Wrestling Probability Critical Decisions

Book:Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

Source: Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

“Salespeople are the most vital people in any business. Without sales, the biggest and most sophisticated companies shut down. Sales are the spark plug in the engine of free enterprise. There is a direct relationship between the success of the sales community and the success of the entire country.”

People Country Community Company Direct Enterprise Sparks Engines Sophisticated Plugs Free Enterprise Salespeople

Book:The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible

Source: The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible