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Quote by Howard Schultz

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Howard Schultz
Howard Schultz

Howard Schultz, born in July 1953, is an outstanding businessman known for his deep understanding and innovative spirit in the coffee culture industry. He is one of the founders of Starbucks and has achieved great success in the field of business, not only through the global expansion of Starbucks but also through his promotion of corporate social responsibility. more

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“My final coaching point of the day: It's my contention that in any given moment one lives one's life in one of two ways, either under a threat or for a challenge. In performing when it counts, it's one or the other, under a threat or for a challenge. If, as Einstein says, "Imagination will take you everywhere," then living your life under a threat will take you nowhere.”

“When faced with the inevitable, you always have a choice... As I learned during my liberal arts education, any symbol can have, in the imaginative context, two versions, a positive and a negative... If you spill your milk you're left with a glass which is either half empty or half full... You may not be able to alter reality, but you can alter your attitude towards it, and this, paradoxically, alters reality. Try it and see.”