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Quote by Bee Wilson

“Our olfactory bulbs have gathered endless sense patterns of foods high in sugar, fat and salt. These flavour memories have become part of the fabric of our sense of self and are not easily discarded, because the system, as we have seen, is designed ‘not to forget’.”

Quote by Bee Wilson

Book:First Bite: How We Learn to Eat
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First Bite: How We Learn to Eat

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Bee Wilson

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“What makes junk food so dangerous is not that it is unhealthy - though it is. It’s that it is entwined in our minds with so many other memories that are good and true and pure. memory has always been an important part of how we learn to eat, but never before have so many of us been stamped with reinforcing food memories that mostly come not from a cuisine but from a series of cartons and packets. When we hear someone suggesting that we stop eating our favourite brand of ice cream or potato crisps or sliced white bread, we feel a knee-jerk hostility. It’s hard to let go of these foods and find a better way of eating without a sense of loss. The thing you are losing is your own childhood.”

ChildhoodFoodEatingFood Writing
Book:First Bite: How We Learn to Eat
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“We know that letting our children eat too many sweets makes us a bad parent, hence the pointless ritual at Halloween when parents allow their children to go from house to house accumulating a big haul of treats, only to confiscate them at the end of the night, because they don’t want their child to get cavities. Yes despite their anxiety about sweets, parents will happily feed their children highly sweetened sports bars, fruit snacks and cereals which are sweets in all but name.”

ChildrenChildhoodFoodFood Writing
Book:First Bite: How We Learn to Eat
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