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Quote by Craig D. Lounsbrough

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Craig D. Lounsbrough

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“Shortcuts don’t work because by nature they show you don’t really care about the customer’s needs more than your own. Manipulating a customer into action is no different from manipulating a friend to get your way. True emotional generosity combines action and intention to create lasting connection.”

TrustExpertConsultantAlan PhilipsAge Of IdeasEmotional GenerosityMichael Bonadies
Book:The Age of Ideas: Unlock Your Creative Potential
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“In our new paradigm, your business must make people feel. The people who need to feel good about your brand are your customers, and your job is to make them happy. Customers are happy when they feel you understand their needs and are willing to sacrifice to make sure they’re met. This sacrifice can manifest itself in many forms—from working extra-hard to provide the goods or services you promised, or going above and beyond to fix something that went wrong. Whatever you do, when you meet the needs of your customers consistently and exceed their expectations with more care for their happiness than your bottom line, you become worthy of loyalty and trust. That loyalty and trust strengthens the connection that’s the bedrock of a great brand and a key component of unlocking your creative potential. That’s what it means for an organization to be emotionally generous.”

TrustMarketingBrandingExpertConsultantAlan PhilipsBrand BuildingEmotional Generosity
Author:Alan Philips
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“The key to achieving harmony and to manifesting your creative potential is to allow the surrounding energy to take you to where you need to be at that moment in time. You must trust the energy. Instead of fighting where the world is taking you, make an effort to understand why; look inside your- self to see the bigger picture.”

PurposeEnergyNatureCreativityTrustHarmonyWriterExpertConsultant
Book:The Age of Ideas: Unlock Your Creative Potential
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