“The future lies with those companies who see the poor as their customers.”
Quote by C. K. Prahalad
Author
C. K. Prahalad
C.K. Prahalad was an esteemed university professor known for his contributions to strategic management and emerging markets. His research focused on how to drive sustained growth for businesses through the creation of value chains and core competencies. C.K. Prahalad's work had a profound impact on global business practices. more
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