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Quote by Michael J. Silverstein

“All companies have many opportunities. Strategy is about allocation of resources and priorities.”

Author

Michael J. Silverstein, born in 1955, is an accomplished author known for his works in the fields of business, marketing, and consumer behavior. His writings are recognized for their insightful analysis and unique narrative style. more

“The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.”

Matter Lines Simple Achieve Fronts Position Products Return Truth Is Cost Surprise Rewards Loyalty Decent Goods Inviting Merchandise

Author:Michael J. Silverstein

“Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.”

Study Discovery Exciting Details Anomalies

Author:Michael J. Silverstein

“For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.”

Use Asks Opportunity Energy Understanding Focus Products Behavior Heavy Odd Users Consumption

Author:Michael J. Silverstein

“A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.”

People Needs Believe Attention Vision Details Brilliant Execution

Author:Michael J. Silverstein

Quote by Michael J. Silverstein

Author

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