Home / Quotes / Quote by Laura Busche

Quote by Laura Busche

“Brand building is how we bridge the worlds of psychology, design, and marketing to turn a raw concept into a desirable symbol. An idea with attracting & staying power. An idea that, sure, could drive a business forward. But also: a group of people, a cause, or an entire country.”

Quote by Laura Busche

Book:Brand Psychology: The Art and Science of Building Strong Brands

Work

Brand Psychology: The Art and Science of Building Strong Brands

Browse quotes and source details for this work. more

Author

Browse famous quotes and profile details for Laura Busche. more

You May Also Like

“I believe the key to better organizations is operating with a high degree of intention: conscious definition and use of symbols to express important messages.”

Business Branding Branding Quotes Brand Marketing

Book:Brand Psychology

Source: Brand Psychology

“Strong brands are the dreams they enable, the needs they resolve, and the aspirations they realize. Brands are what they do, not what they say they’re going to do.”

Business Branding Branding Quotes Brand Marketing

Book:Brand Psychology

Source: Brand Psychology

“Enter the realm of the senses, imagination, emotions, aesthetics, beliefs, and experiences— a more immersive definition of this brand where customers feel brought into a distinct universe. A space where this brand’s essence is on display and can be fully experienced. Enter the Brandverse.”

Business Branding Quotes Brand Marketing

Book:Brand Psychology

Source: Brand Psychology

“As consumers, we don’t just process information as it is. We process information as we are. We interpret reality depending on where and who we’ve been, the values we uphold, our personality type, the unique context in which we will use a product, and a virtually endless list of personal variables that make my life lens completely different than yours.”

Business Branding Branding Quotes Brand Marketing Consumer Behavior

Book:Brand Psychology

Source: Brand Psychology

“Personality makes a dent in our memory because, in a world of too much, too in-your-face, too quickly, only the remarkable is remembered.”

Business Branding Branding Quotes Brand Marketing Positioning Brand Personality

Book:Brand Psychology

Source: Brand Psychology

“A brand universe or brandverse is a unique set of sensory experiences that consumers can access and explore. It is built around a brand’s story, values, and personality, capturing its essence in an immersive, multi-sensory way.”

Business Branding Quotes Branding Marketing Brand Marketing

Book:Brand Psychology

Source: Brand Psychology

“Branding is a verb. A permanent exercise. An ongoing attempt to express a set of values in connection with a product, service, or idea.”

Business Branding Branding Quotes Brand Marketing

Book:Brand Psychology

Source: Brand Psychology

“You’ll find that understanding the fundamentals of human behavior is a much better use of your time and effort than chasing the next shiny object. The best part? Principles open doors to understanding all else. Yes, these fundamentals will also give you a strong playbook to find any and all shiny objects.”

Business Branding Branding Quotes Brand Marketing

Book:Brand Psychology

Source: Brand Psychology

“You can't growth-hack your way into brand affinity just like you can’t bulldoze your way into a healthy long-term relationship.”

Business Branding Branding Quotes Brand Marketing

Book:Brand Psychology

Source: Brand Psychology

“You can't expect magic at the moment of truth in service and make it a nightmare for your team members to deliver it.”

Business Branding Branding Quotes Brand Marketing

Book:Brand Psychology

Source: Brand Psychology