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Quote by Adam Grant

“Most people believe that great leaders are distinguished by their ability to give compelling answers. This profound book shatters that assumption, showing that the more vital skill is asking the right questions…. Berger poses many fascinating questions, including this one: What if companies had mission questions rather than mission statements? This is a book everyone ought to read—without question.”

Quote by Adam Grant

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Adam Grant

Adam Grant is a renowned professor, born on August 13, 1981. He is a leading psychologist in the field of work motivation and career success. Grant is known for his research on work attitudes and leadership, which has had a profound impact on the workplace and personal development. more

“Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.”

People Feels Company Growing Hair Habit Benefits Mouths Add Customers Bunch Chemicals Expecting Feel Better Cleaning Laundry Foam Toothpaste Shampoo Sodium Laundry Detergent

Author:Charles Duhigg

“As people strengthened their willpower muscles in one part of their lives—in the gym, or a money management program—that strength spilled over into what they ate or how hard they worked. Once willpower became stronger, it touched everything.”

People Hard Program Stronger Management Muscles Touched Gym Willpower Money Management

Author:Charles Duhigg

“Belief is easier when it occurs within a community.”

Belief Community Easier

Author:Charles Duhigg

Quote by Adam Grant

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