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Mission Statement Quotes

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Mission Statement Quotes

“We believe in an aristocracy... Not an aristocracy of power, based on rank or wealth, but an aristocracy of the sensitive, the considerate, and the plucky. Our members are found in all nations and classes, and all through the ages, and there is a secret understanding between us when we meet... We represent the true human tradition, the one permanent victory over cruelty and chaos. We're an invincible army, but not a victorious one. We've had different names throughout history, but all the words that describe us are false and all attempts to organize us fail. Right now we're called V.F.D., but all our schisms and arguments might cause us to disappear. It won't matter. People like us always slip through the net. Our true home is the imagination, and our kingdom is the wide-open world.”

“My goal is not to contradict conventional answer "X" by replacing it with unconventional answer "Y." My goal is to think about the present in the same way we think about the past, wholly aware that such mass consideration can't happen until we reach a future that no longer includes us. And why do I want to do this? Because this is—or should be—why we invest time into thinking about anything that isn't essential or practical or imperative. The reason so many well-considered ideas appear laughable in retrospect is that people involuntarily assume that whatever we believe and prioritize now will continue to be believed and prioritized later, even though that almost never happens. It's a mistake that never stops being made. So while it's impossible to predict what will matter to future versions of ourselves, we can reasonably presume that whatever they elect to care about (in their own moment) will be equally temporary and ephemeral. Which doesn't necessarily provide us with any new answers, but does eliminate some of the wrong ones we typically fail to question.”

“A clear mission statement describes the values and priorities of an organization. Developing a mission statement compels strategists to think about the nature and scope of present operations and to assess the potential attractiveness of future markets and activities. A mission statement broadly charts the future direction of an organization. A mission statement is a constant reminder to its employees of why the organization exists and what the founders envisioned when they put their fame and fortune at risk to breathe life into their dreams.”

“Why does every young church planter these days feel compelled to articulate a "mission statement" and a "vision statement," which will then be regularly rehearsed on stage, in videos, and in all the church's literature? If you had asked pastors for the first two thousand years of church history what their mission statement was, they would have looked confused by the question and then probably opened their Bibles and pointed to the last verses of Matthew 28.”

“Every day, librarians enforce copyright policies that we may disagree with and that, in some ways, run contrary to the values of our profession. Every day, librarians must decide between a desire to preserve the privacy of our community members and offering services our communities demand. Every day, librarians must make a choice between doing what’s easy, doing what’s right, and determining what’s right in the first place. No textbook or mission statement or policy document can relieve us of the necessity to make those decisions, nor remove the complexity of those decisions. That’s why we are librarians and why librarians are professionals, not clerks. That’s why we are stewards within the communities we serve, not servants to them. That’s why we must shape the missions and the work of our organizations and communities, and not simply accept them.”

“It's not enough to have values without vision ; you want to be good, but you want to be good for something. On the other hand, vision without values can create a Hitler . An empowering mission statement deals with both character and competence; what you want to be and what you want to do in your life.”

“Always begin with the end in mind.”

“Niko caught my hand and slapped it lightly down on the bar. “Pistol whipping elderly women isn’t precisely our mission statement, Cal.” I hadn’t been going to pistol-whip her. Yell at her a little more, then pick her up and toss her out into the street. Some risk of a broken hip there, but that wasn’t pistol-whipping… unless she tried to come back in.”

“Begin with the end in mind.”

“Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management.”

“The most effective way I know to begin with the end in mind is to develop a personal mission statement or philosophy or creed. It focused on what you want to be (character) and to do (contributions and achievements) and on the values or principles upon which being and doing are based.”

“You basically get what you reward. If you want to achieve the goals and reflect the values in your mission statement, then you need to align the reward system with these goals and values.”

“Most people believe that great leaders are distinguished by their ability to give compelling answers. This profound book shatters that assumption, showing that the more vital skill is asking the right questions…. Berger poses many fascinating questions, including this one: What if companies had mission questions rather than mission statements? This is a book everyone ought to read—without question.”

“I am guided by the vision of what I believe this show can be. Originally our goal was to uplift, enlighten, encourage and entertain through the medium of television. Now, our mission statement for The Oprah Winfrey Show is to use television to transform people's lives, to make viewers see themselves differently and to bring happiness and a sense of fulfillment into every home.”

“Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism and ethical behavior." They often formulate necessities as objectives; for example, "to achieve sufficient profit." This is like a person saying his mission is to breathe sufficiently.”

“An empowering mission statement has to become a living document, part of our very nature, so that the criteria we've put into it are also in us, in the way we live our lives day by day.”

“Creating and integrating an empowering personal mission statement is one of the most important investments we can make.”