“If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'”
Quote by C. K. Prahalad
Work
Competing for the Future
This book explores the evolving dynamics of competition in the business world, offering insights and strategies for companies to thrive in the future. more
Author
C. K. Prahalad
C.K. Prahalad was an esteemed university professor known for his contributions to strategic management and emerging markets. His research focused on how to drive sustained growth for businesses through the creation of value chains and core competencies. C.K. Prahalad's work had a profound impact on global business practices. more