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Quote by John Wanamaker

“In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.”

Quote by John Wanamaker

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John Wanamaker
John Wanamaker

John Wanamaker, born on July 11, 1838, was a prominent American merchant. He founded the eponymous department store, John Wanamaker & Co., which became one of the largest department stores in the United States in the late 19th and early 20th centuries. Wanamaker was known for his innovative business ideas and his emphasis on customer service. more

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