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Quote by Jonathan Ive

“Titles or organizational structures, that’s not the lens through which we see our peers.”

Quote by Jonathan Ive

Author

Jonathan Ive
Jonathan Ive

Jonathan Ive, born on February 27, 1967, is a renowned industrial designer from the United Kingdom. Known for his minimalist and elegant design style, he is the soul of Apple's design team and has had a profound impact on the appearance and user experience of Apple products. more

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“Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.”

“I feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didn’t go to Steve Jobs and say, ‘Steve, let’s figure out how you can come back and lead your company.’ I didn’t do that, it was a terrible mistake on my part. I can’t figure out why I didn’t have the wisdom to do that. But I didn’t. And as life has it, shortly after that, I was fired.”