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Quote by Faraaz Kazi

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Faraaz Kazi
Faraaz Kazi

Faraaz Kazi, born on November 10, 1987, is a talented author whose works span a variety of genres and have won the hearts of readers. more

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“There is a tendency for humans to consciously see what they wish to see. They literally have difficulty seeing things with negative connotations while seeing with increasing ease items that are positive. For example, words that evoke anxiety, either because of an individuals personal history or because of experimental manipulation, require greater illumination before first being perceived.”

“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.”

“That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.”