“No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value”
Quote by Claude C. Hopkins
Work
Scientific Advertising
This book delves into the principles of effective advertising, offering insights on how to create compelling advertisements that resonate with audiences. more
Author
Claude C. Hopkins
Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more
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