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Quote by James E. Grunig

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Manager's Guide to Excellence in Public Relations and Communication Management

This book serves as a resource for managers and practitioners in public relations and communication management, offering insights into effective strategies, ethical considerations, and practical tools for enhancing organizational communication and public image. more

Author

James E. Grunig
James E. Grunig

James E. Grunig is an influential scholar in the field of public relations. His research focuses on organizational communication and public relations theory, which has had a profound impact on both academic research and public relations practice. more

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“Clothes, when abstracted from the flow of present time and their transmogrifying function on the human body, and seen as forms in themselves, are strange tubes and excrescences worthy of being classed with such facial decorations as the ring through the nose or the lip-stretching disk. But how enchanting they become when seen togetherwith the qualities they bestow on their wearer! What happens then is no less than the infusion, into some tangled lines on a piece of paper, of the meaning of a great word.”

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“My own diagnosis of my problem is a simpler one. It's that I share 50 per cent of my genome with a banana and 98 per cent with a chimpanzee. Banana's don't do psychological consistency. And the tiny part of us that's different - the special Homo sapiens bit - is faulty. It doesn't work. Sorry about that.”

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