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Quote by Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

“In an era of generative AI, trust will accrue greater value in the marketplace. People will elevate trust on their list of prerequisites to purchase and prerequisites to engage with content. Furthermore, there will be a redistribution of income and assets from companies and people who are less trusted to those companies and people who are more trusted.”

Quote by Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

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Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

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“We tend to trust others with whom we share similar values or worldviews. The shared belief in the supernatural world accesible through trance, where one interacts with watchful ancestors and spirits might be a basis upon which trust could be built. If while ritually interacting with beloved ancestors, members of both groups pledge their mutual allegiance, then rivals might become friends and trading partners. Once again, a psychological resource, trust, gives access to the material resources of trade.”

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