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Quote by Siri Mitchell

“There comes a time when even the thing you love betrays you...you have to know when it's time to give it up, I suppose. Doesn't mean you love it any less, of course. Just means it's time to move on. When you can't agree with the decisions that bind you, then you have to take your talents elsewhere.”

Quote by Siri Mitchell

Book:Like a Flower in Bloom
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Like a Flower in Bloom

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Siri Mitchell

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“A choice architect has the responsibility for organizing the context in which people make decisions. [T]here are many parallels between choice architecture and more traditional forms of architecture. A crucial parallel is that there is no such thing as a “neutral” design. [A]s good architects know, seemingly arbitrary decisions, such as where to locate the bathrooms, will have subtle influences on how the people who use the building interact. [S]mall and apparently insignificant details can have major impacts on people’s behavior. [I]n many cases, the power of these small details comes from focusing the attention of users in a particular direction. Good architects realize that although they can’t build the perfect building, they can make some design choices that will have beneficial effects. And just as a building architect must eventually build some particular building, a choice architect must [for example] choose a particular arrangement of food options at lunch, and by so doing she can influence what people eat. She can nudge.”

DecisionsSocial PsychologyNudgeCognitive ScienceCognitive PsychologyNudgingChoice ArchitectureDecision ScienceLibertarian Paternalism
Author:Richard H. Thaler, Cass R. Sunstein
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