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Quote by Abby Jensen

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Promised To The Mountain Man

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Abby Jensen

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“Once the target market is identified, it’s really about putting the business in a position to provide superior value in the most efficient way to that target market thereby enabling the business to earn maximum profit in the exchange.”

“Business capabilities are relative to macro conditions. Based on differences in macro conditions, the economic worth of a capability could differ from one scenario to another.”

“A capability is a business’ ability to provide value to customers. A business can only deliver the value it is capable of delivering, and capabilities are key enablers of a business’ ability to exchange value with its target market.”

“Even a single macro change – like an increase in the price of gasoline due to geo-political tensions – can have tremendous effects on a business’ ability to provide value to its customers.”

“Embedding Vital Behaviors into an organization’s DNA is both a science and an art.”

“The important thing to remember is that Vital Behaviors are dynamic, not static. They will change as people ask for more clarity and as conditions change.”

“The behaviors must connect at an emotional level for people. They must be personally rewarding, not just for the organization.”