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Quote by Steve Bates

“My mom said the moon landing was faked,” said Eddie. “But she also said she saw Jackie Kennedy, Jimmy Hoffa, Elvis and Bigfoot at the IHOP out by the interstate. Elvis picked up the check.”

Quote by Steve Bates

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Steve Bates

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“I’d developed the concept over time as a practitioner back in my General Electric and International Paper days, and I’d been teaching the 4C’s to my students at the University of Carolina at Chapel Hill since I’d been appointed to the chair professorship in 1986 as well as expounding on it in executive education programs and consulting work I was doing in the U.S. and Europe during that same time. I was also writing a column for the leading trade magazine “Advertising Age” for a few years and I first wrote about the 4C’s for publication in one of those columns, sometime in the year 1990.”

“Some are easy, Some are hard. Some may feel like the longest yard. But keep on going, Do not stop. One day you will reach the top. And when you're there, Look out below. Give a hand to friend or foe. Help them up, And you will find, That it was you, The entire time.”