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Keeping Those Words in Mind: How Language Creates Meaning

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Max Louwerse

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“Popular-science news about quantum mechanics is to me as baffling as it is frustrating. Hand me an equation, and I can deal with it. But if you tell me that quantum mechanics allows one to separate a cat from its grin or that an experiment shows "an irreconcilable mismatch between the friends and the Wigners," I'll back out of the room quietly before anyone demands I explain this mess. I have suffered through countless well-intended introductions to quantum mechanics featuring quantum shoes, quantum coins, quantum boxes, and entire zoos of quantum animals that went in and out of those boxes. If you actually understand those explanations, I salute you, because if I hadn't known already how quantum mechanics works, I still wouldn't know.”

Quantum MechanicsAnalogyPopular Science
Book:Existential Physics: A Scientist's Guide to Life's Biggest Questions
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“Based on the parts of this... this scene that are not covered in refuse, and the drawings you have done for me, I know you are an artist with talent. Maybe I have old-fashioned views, but I simply don't understand why you would spend your time creating something like this." He shrugged his shoulders. "The sort of art I am used to seeing is more..." I raised an eyebrow. "More what?" He bit his lip, as though searching for the right words. "Pleasant to look at, I suppose." He shrugged again. "Scenes from nature. Little girls wearing filly white dresses and playing beside riverbanks. Bowls of fruit." "This piece shows a beach and a lake," I pointed out. "It's a scene from nature." "But it's covered in refuse." I nodded. "My art combines objects I find with images I paint. Sometimes what I find and incorporate is literal trash. But I also feel that my art is more than just trash. It's meaningful. These pieces aren't just flat, lifeless images on canvas. They say something." "Oh." He came even closer to the landscapes, kneeling so he could peer at them up close. "And what does your art... say?" His nose was just a few inches from an old McDonald's Quarter Pounder wrapper I'd laminated to the canvas so it looked like it was rising out of Lake Michigan. I'd meant for it to represent capitalism's crushing stranglehold on the natural world. Also, it just sort of looked cool. But I decided to give him a broader explanation. "I want to create something memorable with my art. Something lasting. I want to give people who see my works an experience that won't fade away. Something that will stay with them long after they see it." He frowned skeptically. "And you accomplish that by displaying ephemera others throw away?" I was about to counter by telling him that even the prettiest painting in the fanciest museum faded from memory once the patrons went home. That by using things other people throw away, I took the ephemeral and make it permanent in a way no pretty watercolor ever could.”

RecycledAssemblageEphemeraUpcyclingArtistic ViewDifferent Opinion
Book:My Roommate Is a Vampire
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“It’s not just the advertisement that matters in a product’s impact on the consumer brain, but also, something as subtle as the color scheme of a product’s packaging matters a great deal. Each color triggers certain emotional responses in the human brain, so the color-scheme of the packaging of a product must match correctly with the product’s nature and purpose.”

PsychologyMarketingAdvertisingConsumerismNeuroscienceConsumer BehaviorNeuromarketingConsumer NeuroscienceConsumer BrainConsumer Mind
Author:Abhijit Naskar
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“That will be $22.95." He held out a hand, and this time she laughed, the full, delightful belly chuckle he remembered from the past. "How about I buy you dinner when we get to the Shark Tank instead?" she offered. "I don't believe that's on our dating plan, Ms. Patel." He pulled out his phone. "Let me see... Hmm. It appears that we've already crossed off the dinner option." Daisy shrugged. "If you don't like their roast beef sandwiches..." "With horseradish?" "And beer." Liam stroked his chin as if considering. "Double order of fries?" "Each." "And for dessert?" he asked. "Fried Oreos, of course." He tucked away his phone. "For you, I'm willing to go 'off plan.”

Book TitleFood CravingsDatenight
Book:The Dating Plan
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