Quotessence
Home / Quotes / Quote by Jeff Swystun

Quote by Jeff Swystun

“The traditional TV dinner has been portrayed as a dirty secret consumed in isolation. This drove perceptions and created the pathetic stereotype that changed during the pandemic. Forced to eat at home, people tried different options and experienced the changes in quality and variety of frozen meals. The products are now viable options for the one, the few, and the many.”

Quote by Jeff Swystun

Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals
Create image

Work

TV DINNERS UNBOXED: The Hot History of Frozen Meals

Browse quotes and source details for this work. more

Author

Jeff Swystun

Browse famous quotes and profile details for Jeff Swystun. more

You May Also Like

“Top Shelf made bold claims asserting it was, “faster than frozen”. The company hired Dick Cavett, the well-known and trusted television personality, for a series of commercials. These dinners had no preservatives, did not require freezing or refrigeration, heated in two minutes, and could be carried to work in one’s briefcase without spoiling. Cavett earnestly sold this innovation by admitting all sounded too good to be true. To battle consumer skepticism, the company pledged twice the money back if dissatisfied. That may have sealed its fate as Top Shelf and its “faster than frozen” process quickly shut down.”

FoodPop CultureFood HistoryCookbooksTv Dinners
Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals
Create image

“French fries are America’s vegetable of choice, and the average American eats the fat equivalent of one whole stick of butter each day. This has forced airlines to add more fuel to planes to compensate for heavier passengers, manufacturers increase the size of car seats for children while selling seat belt extenders for adults, and curved shower curtain rods are creating space for those needing extra room while bathing. There is no way one size can possibly fit all. Time reports, “As Americans have grown physically larger, brands have shifted their metrics to make shoppers feel skinnier—so much so that a women’s size 12 in 1958 is now a size 6.” Disguising this doubling in size is called vanity sizing but has been derided as “insanity sizing”.”

FoodWeight LossDietingFood Culture
Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals
Create image

“Picture a countryside with one hundred million chickens roaming the land. It is challenging to imagine anything of that magnitude. It happens to be the number of cooked rotisserie chickens Costco sells annually. The Chief Financial Officer shared that the retailer loses upwards of US$40 million a year selling the chicken. This is not altruism. People are lured by the five-dollar item but leave with a cart overflowing with bulk underwear, photocopier paper, and lawn ornaments. This practice of selling rotisserie chicken has spread to most grocery chains in North America.”

BusinessHistoryFoodMarketingPop Culture
Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals
Create image

“The pandemic exposed key challenges in food delivery. Not all foods travel well even in short distances. Chefs toil to perfect recipes and customers expect the food as it appears on the restaurant website but time in transit distorts. A meatball sub barely survives a few feet let alone a car ride. Tomato sauce spills over the sandwich collecting at the bottom to soak the bread. Barbecue dishes suffer from congealing while nachos arrive both moist and brittle. Calamari grows chewy, mozzarella sticks turn into heavy weapons, and fries arrive limp. The enemy to food delivery, beyond stop lights, is moisture.”

HistoryFoodPop Culture
Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals
Create image

“When the TV dinner debuted, no one was demanding an easy, speedy, and convenient mealtime product but they were quickly embraced. An industry was born overnight, and its story is one of entrepreneurs and innovators who were passionate, driven and as original and eccentric as the product itself. Clarence Birdseye, W.L. Maxson, Betty Cronin, Percy L. Spencer, Jeno Paulucci, and others made it possible.”

HistoryFoodPop CultureCookbooksTv Dinners
Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals
Create image

“I learned to cook by helping my mother in the kitchen. I assisted her with the canning, and she began assigning me some other tasks like making salad dressing or kneading dough for bread. My first attempt at preparing an entire dinner¾the menu included pork chops Hawaiian, which called for the pork to be marinated in papaya nectar, ginger, cumin, and other spices before being grilled with onions and pineapple cubes¾required an extensive array of exotic ingredients. When he saw my grocery list, my father commented, “I hope she marries a rich man.”

FoodPhotographyWineLove StoryRecipesArtistsTeachersCookbookArtsArt Book
Book:The Kitchen and the Studio: A Memoir of Food and Art
Create image

“I love salmon. Of all my fishy friends, I love salmon the best. Or trout. Or tuna. Or smelts. Oh heck. I love them ALL! But I have such fond memories of salmon. See, my dad was a fisherman. I mean a fanatic fisherman. Fishing was probably what he liked to do most (along with gardening and riding horses and camping in the Sierra and bowling and… ) But honestly, folks, fishing was probably the winner for leisure-time activities.”

LoveFamilyFoodPaintLove StoryRecipesEatPaintingsCelebrationsWines
Book:The Kitchen and the Studio: A Memoir of Food and Art
Create image

“In 1969, both John and I began job hunting. I had finished my second master’s degree and started sending out resumes. I got several offers from various schools—Metropolitan State University in Denver, Keene State College in New Hampshire—and John also had some offers. But neither of us wanted to be a “trailing spouse.” What to do?Then we went to the College Art Association conference in Washington, D.C., and met Gene Grissom, chair of the art department at the University of Florida. They were looking for a young faculty member with some administrative experience, and John fit the bill perfectly. There was also a possibility for me to teach either art history or humanities. After several weeks of negotiations, we decided to make the move to Florida where BOTH of us had jobs!”

LoveFamilyFoodPaintMemoirEatPaintingsCelebrationsWinesLove Of The Arts
Book:The Kitchen and the Studio: A Memoir of Food and Art
Create image

“Now, there are a few dryadologists who could resist the opportunity to sample faerie food, the enchanted sort served at the tables of the courtly fae---I know several who have dedicated their careers to the subject and would hand over their eye teeth for the opportunity. I stopped at a stand offering toasted cheese---a very strange sort of cheese, threaded with glittering mold. It smelled divine, and the faerie merchant rolled it in crushed nuts before handing it over on a stick, but as soon as it touched my palm, it began to melt. The merchant was watching me, so I put it in my mouth, pantomiming my delight. The cheese tasted like snow and melted within seconds. I stopped next at a stand equipped with a smoking hut. The faerie handed me a delicate fillet of fish, almost perfectly clear despite the smoking. I offered it to Shadow, but he only looked at me with incomprehension in his eyes. And, indeed, when I popped it into my mouth, it too melted flavorlessly against my tongue. I took a wandering course to the lakeshore, conscious of the need to avoid suspicion. I paused at the wine merchant, who had the largest stand. It was brighter than the others, snow piled up behind it in a wall that caught the lantern light and threw it back in a blinding glitter. I had to look down at my feet, blinking back tears, as one of the Folk pressed an ice-glass into my hand. Like the food, the wine smelled lovely, of sugared apples and cloves, but it slid eerily within the ice, more like oil than wine. Shadow kept growling at it, as he had not with the faerie food, and so I tipped it onto the snow. Beside the wine merchant was a stand offering trinkets, frozen wildflowers that many of the Folk threaded through their hair or wove through unused buttonholes on their cloaks, as well as an array of jewels with pins in them. I could not compare them to any jewels I knew; they were mostly in shades of white and winter grey, hundreds of them, each impossibly different from the next. I selected one that I knew, without understanding how, was the precise color of the icicles that hung from the stone ledges of the Cambridge libraries in winter. But moments after I pinned it to my breast, all that remained was a patch of damp.”

FoodWineSnowIceFaerieEnchantedVendorsTrinketsTasteless
Book:Emily Wilde's Encyclopaedia of Faeries
Create image