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Quote by Alan Philips

“This combination of the internal, intangible emotional jour- ney and the practical skill of making music—the “heartwork and headwork,” as Rubin calls it—is how he’s sustained his craft across genres for so many decades. He taps into something far beyond the type of music or production style, and instead connects to the artist through a first-principle truth: that their greatest work can only come from manifesting and sharing a reflection of their true purpose.”

Quote by Alan Philips

Book:The Age of Ideas: Unlock Your Creative Potential
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The Age of Ideas: Unlock Your Creative Potential

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Alan Philips

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“Who we are to the outside world and whether we are able to manifest our purpose is the result of work done when no one is looking. Every decision we make has positive and negative implications for our future and therefore must involve a strong framework, one that guides our choices and focuses our energy.”

PurposeCreativityMarketingBrandingExpertAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“While making inexpensive furniture may be what IKEA does prac- tically, the vision of “creating a better everyday life” for people has emotional resonance we can rally behind. These are the words of a movement, and I would argue that without them, Ikea would be much less successful. Combine commitment to a meaningful purpose with flawless execution and it makes the difference between the world’s largest furniture retailer and a local purveyor of cheap junk.”

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Book:The Age of Ideas: Unlock Your Creative Potential
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“Your purpose is the emotional and spiritual energy that surrounds the commercial aspects of what you do; it can’t be to make a lot of money or sell a lot of widgets. While generating a significant financial return may be a result of pursuing your purpose, it can’t be why you do what you do. Money isn’t what the journey’s about. We aren’t here to survive; we’re here to self-actualize and thrive.”

PurposeCreativityExperienceMarketingThriveBrandingExpertConsultantAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“Art is the expression of human creativity and imagination, which produces works to be appreciated primarily for their beauty. It’s emotional. Commerce is the activity of buying and selling, particularly on a grand scale. It’s black and white: either a purchase is made or it isn’t. It’s practical.”

ArtCreativityMarketingCommerceExpertBrandConsultantAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“And then one day everything changed; the world shifted on its axis, our consciousness evolved. Instead of making their purchase deci- sions based solely on price, people became willing to pay more for sustainable or organic products. They no longer wanted their meat mass-produced; they wanted grass-fed beef from a local farmer. Rather than just a good sweat from their exercise, they also wanted mindfulness, so they took up SoulCycle, yoga, or meditation. And rather than settling down to buy their dream home and build their 401k, they spent their resources searching out experiences they could share and cherish more than they would another purse or car. Above all else, they wouldn’t accept the status quo. Instead of working in secure yet unfulfilling jobs, they wanted to create an existence that reflected their innermost desires and beliefs. And they did, in record numbers.”

CreativeInnovationEntrepreneurMarketingBrandingModern WorldBrandAge Of Ideas
Author:Alan Philips
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“Creativity is that special something. It can take you from good to great, from want to need, from admiration to infatuation. It is intangible, emotional, and premium-worthy. It’s honest. It’s simple. It’s generous. It’s beautiful to watch and effortless to enjoy. Once you get in touch with your creativity, nothing else is ever the same. It is an energy deep within, one that connects us all.”

BusinessCreativityMarketingBrandingExpertAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“practice only envisioning yourself at the finish line and be unrelenting and fervent in racing towards that finish line. Undue preoccupation and fixation with the how's, whens, and what ifs will not only derail and further distance you from your destination, but will also feed your mind with those fatal seeds of doubt that make failure inevitable" ~ Awaken and Unleash your Victor”

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“To manifest your creativity you must believe deeply in the emotional elements and patiently invest in them. Once you find your creativity, it must be encouraged and enhanced, not controlled. The best of the best—the Apples, Nikes, Michael Jordans, Andy Warhols, Meryl Streeps of the world—have it; they protect it, believe in it, and as long as they stay true to their essence they’ll continue to reap the benefits that come with creative thinking and living.”

CreativityEntrepreneurMarketingBrandingAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“Despite our efforts to be practical and logical, humans remain emotional beings, and we all crave meaningful emotional interaction with other humans. We don’t just want meatballs, we want Grandma’s meatballs; we don’t just want a smartphone, we want to Think Different; we don’t just want to go to any old amusement park, we want to go to the Magic Kingdom; and we don’t want water, we want artesian water from Fiji. The story, the experience—that’s what is critical to creating, and the emotional connection established through that art is what drives commerce in the contemporary market.”

CreativityEmotionalMarketingBrandingExpertConsultantAlan PhilipsAge Of IdeasTribal
Book:The Age of Ideas: Unlock Your Creative Potential
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